Setup Landing/Waitlist Page
Create a compelling landing page to capture early interest and build your audience before your SaaS is fully ready.
💡 Getting started? Complete Installation and Build Product Context first to have a clear value proposition for your landing page!
🎯 Overview
This section will guide you through creating an effective pre-launch strategy:
- Landing page optimization for conversions
- Waitlist functionality to capture early adopters
- Email collection and management setup
- Social proof and engagement tactics
- Pre-launch marketing preparation
⏱️ Estimated time: 15-25 minutes
🏗️ Landing Page Setup
1. Customize Your Value Proposition
Update the main landing page to reflect your SaaS concept:
// app/page.mdx - Replace with your messaging
# Your SaaS Name
## Solve [Specific Problem] for [Target Audience]
Your compelling value proposition that clearly explains:
- What problem you solve
- Who you help
- Why you're different
### Coming Soon
Join our waitlist to be the first to know when we launch!
🚀 **Early Access Benefits:**
- 50% off first year subscription
- Priority onboarding and support
- Direct input on feature development
- Exclusive access to beta features
2. Landing Page Components
Key sections to include:
Essential Landing Page Elements:
📍 Hero Section:
- Clear headline explaining your value
- Compelling subheading with benefits
- Strong call-to-action (Join Waitlist)
- Hero image or demo video
🎯 Problem/Solution:
- Pain points your audience faces
- How your SaaS solves these problems
- Unique approach or technology
⭐ Social Proof:
- Early customer testimonials
- Team credentials and experience
- Industry recognition or partnerships
📧 Waitlist Signup:
- Simple email collection form
- Clear benefits of joining
- Privacy and no-spam assurance
3. Update Branding
Make it uniquely yours:
// app/layout.jsx - Update site metadata
export const metadata = {
title: 'Your SaaS Name - Coming Soon',
description:
'Revolutionary [industry] solution launching soon. Join our waitlist for early access!',
keywords: 'your, relevant, keywords',
// Add Open Graph tags for social sharing
openGraph: {
title: 'Your SaaS Name - Coming Soon',
description: 'Join our waitlist for early access!',
images: ['/og-image.jpg'], // Add your social share image
},
};
📧 Waitlist Functionality
1. Email Collection Setup
The boilerplate includes waitlist functionality:
-
Access waitlist management:
- Go to
/dev-app/waitlist-management
in development - View collected email addresses
- Export waitlist for email marketing
- Go to
-
Customize waitlist form:
- Update form copy and styling
- Add optional fields (company, role, etc.)
- Configure success messages
2. Email Integration
Connect with email marketing tools:
// Option 1: Use built-in Resend integration
// Automatically collect emails in the database
// Option 2: Integrate with external tools
// Connect to Mailchimp, ConvertKit, etc.
// Set up automated welcome sequences
3. Waitlist Management Features
Built-in capabilities:
- ✅ Email Collection - Secure storage in Convex database
- ✅ Duplicate Prevention - Automatic duplicate email handling
- ✅ Admin Dashboard - View and manage signups
- ✅ Export Functionality - Download email lists
- ✅ Analytics - Track signup rates and sources
🎨 Visual Optimization
1. Landing Page Design
Make it conversion-focused:
/* Focus on these design elements: */
Hero Section:
- Bold, readable headlines
- Contrasting call-to-action buttons
- Minimal distractions
- Mobile-responsive design
Form Design:
- Single email input (reduce friction)
- Large, obvious submit button
- Trust signals (privacy notice)
- Success state feedback
Social Proof:
- Customer logos or testimonials
- Founder/team photos
- Beta user quotes
- Industry awards or features
2. Mobile Optimization
Ensure perfect mobile experience:
Mobile Checklist:
- [ ] Fast loading (under 3 seconds)
- [ ] Touch-friendly buttons and forms
- [ ] Readable text without zooming
- [ ] Simplified navigation
- [ ] One-thumb usability
3. Conversion Elements
Psychology-based optimizations:
Conversion Tactics:
🔥 Urgency:
- "Limited early access spots"
- "Launch countdown timer"
- "First 100 users get..."
🏆 Exclusivity:
- "Invite-only beta"
- "Exclusive founder group"
- "VIP early access"
🎁 Incentives:
- "50% off launch pricing"
- "Free premium features"
- "Personal onboarding"
📊 Social Proof:
- "Join 1,247 others waiting"
- "Trusted by industry leaders"
- "Featured in [Publication]"
📈 Analytics & Tracking
1. Conversion Tracking
Measure what matters:
// Track key metrics:
const analytics = {
// Traffic sources
visitors: 'Where people come from',
// Conversion funnel
page_views: 'Total page views',
form_starts: 'Email form interactions',
signups: 'Completed waitlist signups',
// Engagement
time_on_page: 'How long people stay',
scroll_depth: 'How much content they read',
bounce_rate: 'Single-page visits',
};
2. A/B Testing
Optimize continuously:
Test These Elements:
Headlines:
- Problem-focused vs. solution-focused
- Emotional vs. logical appeals
- Short vs. detailed explanations
Call-to-Actions:
- "Join Waitlist" vs. "Get Early Access"
- Button colors and sizes
- Form placement on page
Social Proof:
- Customer testimonials
- Founder story
- Industry metrics
3. Analytics Setup
Track performance:
# Built-in analytics available in admin dashboard
# Visit /dev-app/analytics for waitlist metrics
# External analytics (optional)
# Google Analytics for detailed traffic data
# Hotjar for user behavior insights
# Convert for A/B testing
🚀 Pre-Launch Marketing
1. Content Strategy
Build anticipation:
Content Calendar Ideas:
Week 1-2: Problem Awareness
- Blog posts about industry problems
- Social media pain point discussions
- Email series to early subscribers
Week 3-4: Solution Teasing
- Behind-the-scenes development
- Feature previews and screenshots
- Founder story and vision
Week 5-6: Social Proof
- Early user testimonials
- Industry expert endorsements
- Press mentions and coverage
Launch Week:
- Product demos and tutorials
- Special launch offers
- Community celebration
2. Social Media Integration
Amplify your reach:
Social Strategy:
🐦 Twitter/X:
- Daily progress updates
- Industry insights and commentary
- Engage with potential users
- Share development milestones
💼 LinkedIn:
- Thought leadership content
- Industry problem discussions
- Professional network outreach
- B2B audience engagement
📸 Instagram:
- Behind-the-scenes content
- Team and culture posts
- Visual product previews
- Story highlights for key info
3. Community Building
Engage early adopters:
Community Tactics:
Email Engagement:
- Weekly progress updates
- Exclusive previews and insights
- Ask for feedback and input
- Create anticipation for launch
Social Engagement:
- Respond to every comment/mention
- Share user-generated content
- Host Twitter Spaces or LinkedIn Lives
- Join relevant industry discussions
Partnership Opportunities:
- Guest posts on industry blogs
- Podcast appearances
- Webinar collaborations
- Industry event speaking
📊 Waitlist Growth Tactics
1. Referral System
Encourage sharing:
Referral Incentives:
Basic Tier:
- "Refer 3 friends, move up 100 spots in line"
- "Get exclusive beta access for 5 referrals"
Advanced Tier:
- "Refer 10 people, get free first month"
- "Top referrer gets lifetime discount"
Implementation:
- Unique referral links per user
- Leaderboard for top referrers
- Social sharing buttons
- Email signature templates
2. Content Marketing
Provide value while building list:
Content Ideas:
🎯 Problem-Solving Content:
- "5 Ways [Target Audience] Waste Time Daily"
- "Why Current [Industry] Tools Fall Short"
- "The Real Cost of [Problem You Solve]"
🔮 Future-Focused Content:
- "The Future of [Your Industry]"
- "Trends Every [Target User] Should Know"
- "How AI Will Change [Your Market]"
📚 Educational Content:
- Free templates and resources
- Industry guides and tutorials
- Best practices and frameworks
3. Partnership Opportunities
Leverage existing audiences:
Partnership Types:
Industry Influencers:
- Collaborate on content creation
- Guest appearances on podcasts
- Social media takeovers
- Product endorsements
Complementary Tools:
- Integration partnerships
- Cross-promotion opportunities
- Bundle deals for launch
- Shared content creation
Industry Publications:
- Guest blog posts
- Expert roundup participation
- Press release distributions
- Thought leadership articles
🔧 Technical Implementation
1. Landing Page Performance
Optimize for speed:
# Performance checklist:
- [ ] Image optimization (WebP format)
- [ ] Minimal JavaScript bundles
- [ ] CSS optimization
- [ ] CDN for static assets
- [ ] Mobile-first responsive design
2. SEO Optimization
Get found in search:
// app/page.tsx - SEO optimization
export const metadata = {
title: 'Your SaaS Name - Revolutionary [Industry] Solution',
description:
'Join our waitlist for early access to [specific benefit]. Launching [month/year].',
keywords: 'industry keywords, problem keywords, solution keywords',
// Structured data for rich snippets
other: {
'application/ld+json': JSON.stringify({
'@context': 'https://schema.org',
'@type': 'SoftwareApplication',
name: 'Your SaaS Name',
description: 'Your compelling description',
applicationCategory: 'BusinessApplication',
operatingSystem: 'Web',
}),
},
};
3. Form Optimization
Reduce friction:
// Waitlist form best practices:
const WaitlistForm = () => {
return (
<form className="space-y-4">
{/* Single email field - minimal friction */}
<input
type="email"
placeholder="Enter your email for early access"
className="w-full p-3 text-lg border rounded-lg"
required
/>
{/* Clear, action-oriented button */}
<button
type="submit"
className="w-full p-3 bg-primary text-white text-lg rounded-lg hover:bg-primary/90"
>
Join Waitlist - Get Early Access
</button>
{/* Trust signal */}
<p className="text-sm text-muted-foreground text-center">
No spam. Unsubscribe anytime. We respect your privacy.
</p>
</form>
);
};
📋 Launch Preparation
1. Email Sequences
Nurture your waitlist:
Email Sequence Plan:
Email 1: Welcome (Immediate)
- Thank you for joining
- What to expect next
- Exclusive early access promise
Email 2: Problem Deep-Dive (Day 3)
- Explore the problem you solve
- Industry statistics and insights
- Personal founder story
Email 3: Solution Preview (Day 7)
- First look at your solution
- Key features and benefits
- Demo video or screenshots
Email 4: Social Proof (Day 14)
- Early user testimonials
- Team credentials
- Industry validation
Email 5: Launch Announcement (Launch Day)
- Product is live!
- Special early access pricing
- Direct signup link
2. Launch Day Strategy
Maximize impact:
Launch Day Plan:
Pre-Launch (Week Before):
- Final email to waitlist
- Social media countdown
- Press kit preparation
- Partner notifications
Launch Day:
- Email blast to entire waitlist
- Social media announcement
- Product Hunt submission
- Press release distribution
- Personal outreach to key contacts
Post-Launch (Week After):
- Thank you email to early adopters
- User onboarding sequence
- Feedback collection
- Success metrics review
Next Steps
After setting up your landing/waitlist page:
- Setting up Payment - Configure subscription billing for when you launch
- Customizing the App - Build your unique SaaS features
💡 Note: You’ve already completed Build Product Context, so you have your clear value proposition ready for your landing page!
Start building your audience now while you develop your SaaS! 🚀
Next: Continue with Setting up Payment →